The goal of this project is to teach students a hands-on learning approach to basic marketing.Throughout the unit the students will learn about advertising, market research, surveys, target markets, and how to make a commercial.The final project, called the “Corner Market,” will incorporate all that they have learned so far in the unit.The students will make a product, advertise it, and sell it on a specific day.Students will be competing against each other so competition will be fierce!




Objectives 
At the end of the unit the students will be doing one big project.Leading up to that, they will be doing a bunch of little projects.Here are examples of what products the students will be producing:

 

  • Company Web Site

  • Company Logo

  • Company Slogan

  • Company Advertising Signs

  • Market Research Surveys

  • 30-60 second Commercial

  • Homework from Textbook

  • Final Project “Corner Market”

  • Reflective Essay

  • Self Evaluation

  • Group Evaluation

Company
 

  • What things went well within your company?

  • What things needed to be worked on?

  • How was communication within your group?  Give examples

  • Who made decisions in the company?

  • Did you have an active role in the company or did you lay low?

  • Who did the majority of the work?

  • What else do you want to tell me about the company?



Selling Day
 

  • How did you design your booth?  Who decided on it? What was you advertising strategy?

  • How did it go?  Did you have a crowd?

  • What changes did you have to make once you started selling?

  • What are things you noticed that were working?

  • What are things you noticed that were not working?

  • What improvements could you make for next time?



$$$$$$

  • What was your investment in the company?

  • What was your sales?

  • What was your overall take home amount (profit)?

 

  • So...instead of just reading two chapters about marketing and answering questions in the back of the book, we had a little hands on activity dealing directly with marketing, team work, conflict resolution, creativity, leadership, etc...   How would you rate the overall experience?  Why was it good or bad or just ok?  I want feedback so I can tweak it for next year...was there too much or too little time from the start to the end?