Role Play : Marketing Director
SITUATION: You are to assume the role of marketing director for a semi-pro wrestling tournament (NACHO LIBRE). Community groups select the wrestlers they wish to see compete in a match and use the event as a fundraiser. The director (judge) wants to increase the number of events on the schedule, but he or she is unsure about how to identify the event - as a sporting event or an entertainment event.
ACTIVITY: Present a product/service management plan for this event to the director (judge).
EVALUATION: You will be evaluated on how well meet the following performance indicators:
Develop strategies to position product/business (is it a sport or entertainment event?).
Describe factors used by marketers to position product/business (Who is the target market? How will you market it to them?).
Describe the role of customer expectations in services marketing (Based on sport or entertainment, what will the customer experience?).
Explain the Marketing Concept
Explain the role of customer service in positioning/image of your event.
You will present using any of the following to the class : Powerpoint slides, Prezi, Video, Handout with Posterboard, other.